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Q&A: Workplace exec on employee productivity, app plans for 2021

Facebook hopes to make it easier to get work done within Workplace via new productivity features — some natively built, others from third parties — and other changes it has in mind this year for Workplace, its enterprise social network. 

The Workplace platform, which jettisoned its free tier last month, had grown to 5 million paid users as of last May, including a roster of enterprise customers such as Nestle and Walmart in the four-and-a-half years since its launch.

Ujjwal Singh Facebook Workplace

Ujjwal Singh, head of product at Facebook Workplace.

Like many SaaS-based collaboration software vendors, Workplace saw a large uptick in users in 2020 as teams worldwide shifted to remote work during the COVID-19 pandemic. With many businesses eyeing “hybrid” remote-work strategies this year, keeping customers connected via the platform’s video and messaging tools continues to be a priority, according to Ujjwal Singh, head of product at Workplace.

With that in mind, Facebook today unveiled updates to its video broadcast capabilities within Live Producer, along with an upgraded Safety Check feature – now rebranded as Safety Center.

SIngh, in an interview, also talked up plans to build on the productivity capabilities within Workplace, which now has around 50 third-party integrations with various business applications. That number trails rival collaboration tools such as Slack and Microsoft Teams.

Computerworld spoke to Signh last week about what Workplace customers should expect in the coming months, with productivity tools and asynchronous communications also on the horizon. 

Copyright © 2021 IDG Communications, Inc.

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